Once upon a time, boys and girls grew up and set aside childish things. Or so the story goes. Nowadays, adults buy cars marketed to consumers half their age, dress in schoolyard fashions and play with their children in ways adults of previous generations would have found ridiculous. Most have busy lives and adult responsibilities. They are not stunted adolescents. They are something new: rejuveniles.
04.07.09 An Orange-Tinted Ogilvy Win
Just got word that I’ve been named one of the winners of the 2009 Grand Ogilvy Award, which recognizes the role of consumer research in advertising. The award recognizes work I did last year talking with adult lovers of Cheetos, which helped inform Goodby, Silverstein & Partners’ “Orange Underground” campaign.
BUY THE BOOK
Rejuvenile: Kickball, Cartoons,
Cupcakes and the Reinvention of the
American Grown-Up is available now.
Get the whole story! Curl up with
an actual book!
