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Blog Archive04.07.09 An Orange-Tinted Ogilvy Win Just got word that I’ve been named one of the winners of the 2009 Grand Ogilvy Award, which recognizes the role of consumer research in advertising. The award recognizes work I did last year talking with adult lovers of Cheetos, which helped inform Goodby, Silverstein & Partners’ “Orange Underground” campaign. Posted at 3:47 pm in 1 Comments Chris, Congrats! And glad to see you’ve resurrected the blog. What’s the next project? Gary Posted by Gary Peare on 04/07 at 09:40 PM Previous entry: Perils, Absurdities of Parenting Explored in Reuters Column |
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