Once upon a time, boys and girls grew up and set aside childish things. Or so the story goes. Nowadays, moms and dads skateboard and download pop-song ringtones. Captains of industry pose for the cover of Business Week holding Super Soakers. The average age of video game players is twenty-nine and rising. Disney World is the world’s top adult vacation destination (that’s adults without kids).
It’s hard to imagine adults in previous eras so unashamedly indulging their inner children. But these are not the adults of twenty years ago. They constitute a new breed of adult, identified by a commitment to remain playful, energetic and fun in the face of adult responsibilities. Whether buying cars marketed to consumers half their age, dressing in baby-doll fashions or bonding over games like Twister or stick ball, this new band of grownups refuses to give up childish things they never stopped loving, or else revels in things they were denied or never got around to as children. Most have busy lives and adult responsibilities. Many have children of their own. They are not stunted adolescents. They are something new: rejuveniles.
Read more book excerpts:
- Introduction: A New Breed of Adult
- Chapter 1: The Invention of Adulthood
- Chapter 3: Toyification and The Tech-Toy Connection
- Chapter 4: Gary and Anita, Power Couple of Disney Enthusiasts